Tracking clicks can help you understand what ads and messaging work best for your audience.Ĭlicks often act as the first point of contact between your ad campaign and target audience and show how effective your ads are at getting people to visit your website.ĬTR, or click-through rate, is the number of clicks that your ad receives divided by the number of times your ad is shown.įor example, if your LinkedIn ad had 1,000 impressions and ten clicks, your CTR would be 1%. It’s the number of times users have chosen to click on your LinkedIn ad.
So if your goal is to drive more leads, then CPM wouldn’t be the most reliable metric to track your ad effectiveness.Ĭlicks are what you would expect them to be. Tracking impressions can be helpful as it helps you gain a better understanding of the overall reach and visibility of your ads.ĬPM is a metric that goes hand in hand with impressions.Īs the name suggests, CPM (cost per impression) refers to the cost that an advertiser pays per one thousand advertisement impressions.ĬPM is most effective when trying to increase brand awareness. That means a single user can have multiple impressions (or views) for the same ad. Let’s hone it down to the most notable metrics in LinkedIn Campaign Manager.įirst up on our list, we have impressions.Īlso referred to as views, impressions is the number of times your ad content has been displayed.Įvery time an ad is shown to a user, it’s counted as an impression. LinkedIn Campaign Manager offers a wide selection of metrics to capture the performance of your LinkedIn ads. What are the most important metrics in LinkedIn Campaign Manager? So, when used correctly, LinkedIn can be extremely effective in generating leads and driving traffic to your website. That compares to the 2.5% conversion rate average from Google Search Ads. HubSpot found that, on average, LinkedIn ads convert users to leads at a 6.1% conversion rate. This allows advertisers to run ads directly to a list of specific decision-makers at relevant companies to ensure optimal spending.įor some businesses, conversion rates on LinkedIn are often higher than other social channels.
LINKEDIN CAMPAIGN MANAGER PROFESSIONAL
So its targeting options revolve around professional criteria including job title, job seniority and company size. LinkedIn is a business-oriented platform. The targeting options on LinkedIn are much more robust compared to other social media platforms. When it comes to professional targeting selections, nothing beats LinkedIn. Linkedin has an extensive list of targeting options With an audience that big, businesses can benefit greatly from Linkedin to drive huge revenues and success. It’s by far the most-used social media platform by B2B professionals. Almost every business professional has a LinkedIn profile, and most of them use it every day to share news, ideas and experiences. LinkedIn is the biggest professional social media platform. Approximately 50% of its members are considered “decision makers”.In every second that goes by, there is one person that logs in on LinkedIn.There are over 830 million users on LinkedIn.LinkedIn is the biggest professional social media platform
LinkedIn ads offer numerous benefits for B2B advertisers, which we’ve outlined below. If you’re not advertising on LinkedIn, you’re missing out on a ton of potential leads and customers. How Ruler Analytics affects paid advertising strategy
It tracks data on a visitor level, allowing you to successfully attribute leads and revenue across multiple campaigns, ads, keywords and more. Ruler makes the process of measuring ad effectiveness much easier.
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